Hi there! I'm happy you're here. ♥

I'm Valerie, a Baguio-born photographer and creative turned eco-entrepreneur and the founder of New Earth & ECO BOOM Philippines. I started this brand in 2019 with one mission close to my heart: to make sustainable living easier and more accessible for Filipinos hence, the very first brand to bring you washable paper bags in our country. My goal? To make sustainable living feel effortless, stylish and downright fun.

Whether it’s our certified-biodegradable bamboo diapers for your little changemakers or our everyday washable paper totes, everything I curate (and create!) is designed to look good, work hard and give the planet some love. 

Here’s what drives me every day:

• Sustainability: Making eco-friendly choices easy and accessible for everyone.
• Style with Purpose: Because “green” should never mean “granny chic.”
• Integrity: Partnering only with people and processes that share my values.
• Progress: Not just keeping up with trends—setting them for a greener tomorrow.
  I aspire to see sustainable essentials become the everyday norm—from Manila to beyond. To inspire more of us (brands and individuals alike) to choose kindness over convenience. And to grow a community where eco-living is second nature. This isn’t just business—it’s my passion. And I’m thrilled to have you along for the ride.

Welcome to New Earth! ♥