About Us ♥

Hi! Valerie Pineda here & I am so delighted to have you here. ♥

We’re the exclusive resellers of ECO BOOM in the Philippines and the proud founders of New Earth, the country’s pioneer of washable paper bags.

My mission is simple but powerful: to lead the way in sustainable living by offering eco-friendly alternatives that are stylish, practical, and kind to the planet. From biodegradable diapers for little changemakers to reusable paper bags for conscious consumers and businesses, we curate and create products that make sustainability feel effortless and empowering.

As a Filipina-led business, I am deeply rooted in purpose, guided by values that shape everything I do:

Our Values

Sustainability – We’re committed to reducing waste and making eco-friendly choices more accessible.

Style with Purpose – We believe green living can be beautiful, modern, and fashion-forward.

Integrity – We choose partners and practices that reflect our ethics and our environmental mission.

Progress – We don’t just follow trends — we set them for a greener future.

Our Goals

♥ To lead the shift toward sustainable everyday essentials in the Philippines and beyond.

♥ To inspire more brands and individuals to choose eco-conscious options without compromise.

♥ To grow a movement where sustainability is the norm, not the exception.

This is more than a business.

It’s a purpose-driven journey—powered by passion, led by values, and shared with you. Welcome to New Earth.♥